The Plate Archive Plate 031

Blogs

An area comparison rather than a Venn diagram, and the difference is the whole point.

A very large pink circle labelled blogs in existence, with a small purple circle sitting on its boundary and a much smaller third circle on the edge of that one. A leader line runs from the purple circle to a label reading blogs updated once a week or more, and a second line runs from the smallest circle to a label reading useful blogs.
Plate 031

One large pink circle labelled blogs in existence. A small purple circle sits on its edge, straddling the boundary, labelled blogs updated once a week or more, and on the edge of that one sits a third circle, smaller again, which is where the useful blogs leader line lands. The comparison is of areas, not of overlaps.

Drawn by
raiderrobert
First published

One very large pink circle, labelled blogs in existence. On its edge, a small purple circle, with two leader lines running out to two labels: useful blogs, and blogs updated once a week or more.

The ratio of the areas is the entire content.

Not a Venn diagram

This gets called a Venn diagram and it is not one, and the distinction matters because the two formats answer different questions.

A Venn diagram is about which combinations exist. Its circles are conventionally the same size regardless of how many members each set has, because the information is carried by which regions of overlap are present. The three-circle diagrams elsewhere in this archive work that way.

This is an area comparison, an Euler-style diagram where the size of each shape encodes the size of the set. It makes no claim about combinations; it makes a claim about proportion, and it makes it by being drawn at a scale where the small circle is barely visible.

That is why it needs no legend, no axis and no numbers. The ratio is the statement.

The flaw

The small circle sits on the boundary of the large one rather than inside it.

Logically that is wrong. Blogs that are useful and updated weekly are a subset of blogs that exist, so the small circle should be entirely enclosed. Placing it on the edge implies that some useful, frequently updated blogs are not blogs, which is not a claim anybody was making.

It is a drawing decision rather than an argument, a circle placed fully inside a large area is harder to notice than one breaking the outline, and it is the sort of small incorrectness this archive is full of. Worth naming rather than glossing over, since the diagram is otherwise careful.

Two conditions, two circles

The small circle carries two labels via two separate leader lines: useful, and updated at least weekly.

Strictly those are two different sets, and the chart does distinguish them: a third, much smaller circle sits on the edge of the purple one, and it is that circle the useful-blogs leader line terminates on. What the drawing does not give them is an intersection, and treating the two conditions as near-coextensive is a claim in itself, that in practice the two conditions select almost exactly the same tiny population, so distinguishing them would add a region with nothing in it.

Given what the diagram is arguing, that is defensible. It is also the same simplification the archive’s chart of revolutionary T-shirts makes when it packs three conditions into one legend entry.

Whether it was right

It matched the evidence of its moment. Surveys of blog platforms in the late 2000s consistently found that the great majority of accounts had been abandoned, most of them within a few months of being created, and that active blogs updating at least weekly were a small fraction of registered ones.

So an order-of-magnitude ratio of a dot to a large circle was not an exaggeration for effect. It was approximately the real shape of the population, drawn by somebody who had presumably been looking for something to read.

Where it travelled

Three sites still link to it, the smallest profile of any plate in this archive.

A Brazilian accountancy blog reposted it alongside another chart from this site, the same blog that reposted five other entries here, which makes it one of this archive’s most persistent individual readers. A British links round-up linked it with a comment about what it reflected. A personal blog linked it with the site’s own tag as the anchor.

Charts linked from three or more sites are published individually rather than as a collection entry, and this plate sits exactly on it.

What the plate is worth now

Three sites still link to it, an image whose entire text is a title and three labels.

The irony is unavoidable and worth stating: this is a chart about how few blogs are worth reading, which survived because three blogs linked to it, and which is republished here at the address it held. The format it describes has largely gone, and the ratio it draws has simply moved to the platforms that replaced it.

Queries answered

What does the diagram show?

The set of all blogs as one large circle, with a very small circle for the ones that are both useful and updated at least weekly. The small circle straddles the boundary of the large one, and the argument is the ratio between the two areas.

Is it a Venn diagram?

Not really. A Venn diagram is about which regions of overlap exist; this is an area comparison, closer to a proportional-area or Euler diagram. Its claim is about relative size rather than about membership, which is why it needs no legend.

Why does the small circle sit on the boundary?

That is the diagram’s one flaw. Logically the useful, frequently updated blogs are a subset and should sit entirely inside the large circle. Placing the small one on the edge means part of it falls outside the set it belongs to.

Was the observation fair in 2009?

It matched the data of the period. Surveys of blog platforms at the time consistently found that the large majority of accounts had been abandoned, most within months of creation, so a very small ratio of active-and-useful to existing was an accurate order of magnitude.

Who cited it?

A Brazilian blog reposted it alongside another chart from this site. A British links round-up added the comment that it reflected the lack of something, and a personal blog linked it with the site’s own tag as the anchor.