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Because when I’m shopping for beer, I’m thinking about who had the nicest yaps in the ad.
Besides.. that isn’t sexism… that sexuality. Totally different.
I’d usually agree with you, sexuality is very often confused with sexism. But when it said “Share On With A Friend” it wasn’t talking about the beer.
…this is disturbing to hear. when was the last time you saw an ad with men pictured like this? even if you’ve seen one, which I doubt you’ve had, compare it to the amount you see with women in just one day.
Give me Guinness or give me death, commercial or no. I look forward to visiting the new facility they are building. mmmmm, real beer.
You’ve got to be kidding. I won’t dispute that there is a high degree of tolerance for sexism and objectification in beer commercials. And I can’t speak to sitcoms, as I gave up television some time ago, but politics and work? Nearly devoid of sexism? Constant sexual harassment, coworkers telling jokes about women, Hillary and Palin, and even Obama as targets of negative and positive bullshit stereotypes. I won’t go on because essay-comments are annoying, but I don’t see this graph as remotely true.
All it needs is a huge slice representing ‘when aimed at men’ and it will be closer to it.
All beer commercials are aimed at men.
Andrew you are correct, essay-comments are annoying.
So why the hell did he write one??
Must suck to be a gay alchoholic… Comercials would kinda be a turnoff huh?
Yeah, tell me about it! You can’t even LOOK at a print ad for a beer without some
girl’s giant hooters behind the product!
Ew!
People tell jokes about other people all the time. You make the workplace sound like a torture chamber for women, where they are put on display so that rotten fruit can be thrown at them. Men get harassed and joked about too.
Society, as a whole, needs to lighten the f–k up. I didn’t find something funny, so I’m going to create a stink and ruin it for the rest of the world. People take themselves too seriously.
As far as politics go, you’re going to get sexism, racism, thisism, thatism. That is the nature of politics. Make as many people look as bad as possible, particularly during an election.
You’re allowed to swear on the internet. Just so you know.
i dont think the graph was saying that politics and work are nearly devoid of sexism but more that our tolerance for it in these areas is very small. It seems that at work all a man has to do is look at a woman and hes up for harrasment. Ok slight exageration. but i think the sexism thing has gone to far yes women should not always be sexual objects to men but comments are largly harmless and the people who uphold the sexism laws should be better at decivering between what is a genuine concern behaviorwise and what is something that was said in jest and perhaps tooken the wrong way.
Btw it’s not an exaggeration, when i worked tech support i was checking out a co-worker wearing an incredibly short skirt, she shouted sexual harassment and i was fired… some women are just the worst…
:S thats a bit too far. Maybe a warning at most but if i was the woman in that situation i would have said to you to stop looking not report you. And then on the other side of that i dont have any idea how that woman felt and she may have been really offended. Its all relative. but still just a wee bit harsh
depends how you were looking at her. Im assuming not in a TOTALLY creepy way that made her feel threatened though… although it must be nice to go to work and not have to worry about that at ALL. i dream of that day.
But there’s also the problem that she was wearing a really short skirt.
When I wear short skirts I do not expect men to not look at me at all.
That she was dressing in such a way, but was still upset enough to report him
for looking at her is a touch unfair.
You’re an idiot. Have you ever heard of Rape Myths or you just the one who believes them?
So you’re saying you’re a creep who watches other girls when they bend over? I am so sorry that you can’t control your masculine urges in the work place. You’re life is sooo hard.
Using a woman as a piece of furniture isn’t sexist you morons! It’s….
You poor, sad, ignorant thing–however bad your work and politics is, beer commercials and tv are much, much worse. And because life imitates what passes for art, THE REST GETS WORSE!!! That’s what I said: your work is going to get worse because of what’s going on behind your televisionless back. I know. Yuck.
Im not sure if your comment was directed at me or not but i thought i would reply. I did not say that work was the worst place for sexism i said the chart is showign that our tolerance for sexism at work is far lower that it is for beer ads why because at work it is directed at us directly not an unknown person on the tv. Yes i agree that the rest will get worse because the tv is causign bad habits in our younger generations. I am sorry if i missread a comment along the way then i am sorry i did think that in andrews comment he was meaning that he thought the graph showed how high sexism was in each area.
If television is teaching bad behavior then i also believe that we have enough of a mind to 1. ignore it and 2. counter- act it. We learn more from our friends parent and reletives than we do from tv.
um, shouldn’t this be a bar graph????
No, 90% of society’s tolerance for sexism obviously occurs while watching beer commercials.
Sexism is:
1: prejudice or discrimination based on sex ; especially : discrimination against women
2: behavior, conditions, or attitudes that foster stereotypes of social roles based on sex
AS A FEMALE I see a sexual situation. I don’t see sexism. Clearly she is not being discriminated against.
And the only stereotype I’m seeing being created here and that some people like group sex? There are three off screen people in this commercial.. why are we just focusing on what the person in the middle is doing!?
I’m with you, PSC. I suppose people would complain it’s sexist because it potentially supports the stereotypes that only hot women matter and women don’t drink beer (unless that’s another beer bottle she’s sucking on).
In addition to the woman being hot (from what we can see of her), my explanation of why they’re focusing on her is because the commercial’s a lot funnier/shocking when you can’t see the whole situation in a single glance.
By focus on I mean getting up in arms about. No one seems to be upset by the three individuals doing the boinking, just by the woman receiving. That, if anything else, is sexist. Guys can give but women can’t receive? And that has nothing to do with the ad.. that’s all from the people watching. And it’s truly sad.
Now I gotcha. Then i suppose the annoyance factor is the suggestion that she’s being submissive in accepting their use of her as a table. I guess there’s something to be said for that, but personally, if the sex is good enough that I don’t notice or care about a cold beer bottle on my back, then go ahead – use me as a table. Just don’t expect me to keep the bottle upright.
Besides, she might like having a cold bottle on her back. The challenge of it, the thrill of the icy drops… hmm, maybe I should give this a shot. Except I’d probably just make a mess.
Glad to see another female gets it.
People need to have more kinky sex and quit whining.
AMEN
Im in love with you
have you absolutely lost your mind!? Let me spell this out for you.
This woman has no identity she only has one role. that is to serve. She serves twofold: she serves the beer, and she serves sex.
The men get to lay back and enjoy themselves and sip a beer. What does she get to do? Sip the guy. The men are clearly enjoying themselves, they let out a sigh of relief, there is no indication shes enjoying herself at all. The message? share women with friends. they are objects, they are objects to be physically enjoyed and physically used. There is nothing implying she is using the men.
you obviously work in a porn store because your blind and have no education.
Other than your last bitter statement, I agree with you whole-heartedly.
This isn’t about three or four people enjoying group sex because we never see any parts of the men other than a bit of their arms.
The ad is directed at men which is why they chose not to show any parts of the men. That would turn off their viewers, where this puts you in the men’s place.
how do we know it’s not just one of those “eat food off a naked chick” places, but the chick is getting antsy?
Oh, good point! Then kudos to her for still having the wherewithal not to upset the beer on her back… or the guys, for that matter.
^ seconded
Yes, it should have been. Tolerance isn’t something that is sliced up and divvied out, though I’m sure I’ve just opened the door for someone’s vain attempt at witty satire.
Obviously nobody else here is a female PC gamer. I see another good-sized slice missing. :p Let me know when games start showing MALE nudity on a regular basis.
i agree with you, video game females are alwaysin skimpy outfits but hey its kind of funny. What they really could be saying is that women are invincible (due to high resistance to attack but very skimy armour) hence sexism toward men hehe.
A video game with men in skimpy outfits would be hillarious and probably not sexual at all but it would still be fun to look at
oh shut the hell up.
You should be more open minded.
lol I love dressing my female characters in the skimpiest outfits possible. It’s just fun. And yeah, for clarification, I am female.
Wanna party up? 0.=
I do too, but I’d still like to have a boy character to play “pretty Mr. dress-me-up” with, you know?
Try half the free RPGs on the internet some of the popular ones have skimpy male outfits.
Too. too right. Not funny male nudity, SEXY male nudity. Give us some animated @#$%$^ and some ^&*%$#. Yeah.
i second this motion!!!
THIS. Don’t even get me started on TeamSpeak, either.
I’ve never seen actual nudity in a video game…I must be playing all the wrong shooters
Play God Of War.
Or any game not translated from Japan, they’re full of sex.
Where’s the big slice for “Graphs and Comments on GraphJam”?
Srsly.
Or for 4chan.
You’d need a bigger graph.
I can’t believe they’re all drinking out of the same bottle.
Don’t they know anything about basic hygiene?
Axe commercials are much the same way, I’d say.
holy shit yah. they scare me
Are you shitting me? This is so sexist! It objectifies women into meaningless sex objects. Plus, her body seems so passive and there’s something almost creepy about how it reduces a woman to a single body part/use.
*smack* Oh, get back in the kitchen! (Kidding, don’t kill me. :<) Society needs to learn to lighten up – though beer commercials could do to be a little bit more tame…
And it objectifies men as cheap beer chugging horndogs who have no issues being in a 4 way with other men while sharing the same beer.
What is wrong with women liking sex?!?!? Women like you are part of what’s wrong with the world. Men can have all the sex in the world and women can’t?? Why the hell not???
Of course her body is passive. It’s a fecking commercial that is just trying to be funny. If they were really having sex obviously there would be more thrashing but the commercial is just giving you an obviously silly and unrealistic scenario.
I agree, if it were realistic that beer bottle would be everywhere, and i mean everywhere, beer always gets in the weirdest places during sex.
actually this isnt an objectification of men at all. Becuase MEN ARE THE ONES BENEFITING. oh my god people are so stupid. Whites kept blacks as slaves. I guess youd say that opresses them because it makes them look like domineering mean people? Would you say whites in the 1800s were oppressed? only an idiot would and then everyone would jump down their throat.
The point is what people LEARN from it. If you are a sexist, drunk, male horndog youll get pleasure. If you’re a woman, you’re an object to serve men. THATS the message.
It doesn’t oppress them, but thanks for stereotyping all white slave owners as domineering and cruel.
Why can’t the woman be getting pleasure too? You act as though she has no choice in the matter and is some kind of sex pet to these men.
if it were about her enjoying sex, she could at LEAST smile, see her face, make a slight noise. Only the men make sounds enjoyment. If you’re only argument is “lighten up”, youre going to lose.
I dunno. The third hand looked kinda girly, lol
Ugh. This commercial is gross. I love sex, and I love beer, but the overtones in this ad of degradation and objectification are just crappy.
And from the sound of your comment so is your love life, you may love sex but it sounds as if you’re not getting any…
So threatened. Your only retort is they’re not “getting any”? I’m sure you can do much better.
I was going to say this needed a slice for “rap music” but I think that’s like a whole separate pie that dwarfs this graph.
Along with 4chan i agree with you.
…Am I the only person who apparently hasn’t seen the commercial this is referencing?
Err, it’s right below the graph???
Oh! My home computer apparently wasn’t loading it; it’s loading fine here. Odd.
Wow, that’s really creepy. It looks like they’re fucking a corpse. Oh well, I guess in the advertisers’ world it doesn’t matter whether the woman is an active and happy participant in sex: she is, after all, merely a series of holes to be used. At least a corpse doesn’t do inconvenient things like cry and gag.
Whoa. I must’ve missed the necrophilia part of the commercial, since she definitely wasn’t crying or gagging. Who’s to say she’s not enjoying herself? Oh, you mean because she’s not writhing in exctasy to your satisfaction? You do realize if she were writhing that much it would be next to impossible to keep the beer bottle on her back… which would kind of defeat the purpose of this particular device in, um, a beer commercial.
OK, if writhing would cause the beer bottle to fall off, could they not dub a bit of pleasurable moaning over the soundtrack? Seriously, she doesn’t even appear to be breathing, let alone actively having fun.
As for the crying and gagging, no, she’s not doing that, but that’s the thing: she’s not doing ANYTHING. That was my point about necrophilia: she looks dead.
To me, it seems that anyone who’d want to fuck someone showing that little response would be happier with a corpse than a real person, because a corpse can’t ever say no, whereas a real person might occasionally object to having sex (and the sort of person who doesn’t care whether their partner is enjoying themselves is exactly the sort of person who wouldn’t take no for an answer and end up causing crying and gagging).
You sound like one of those girls who shouts rape at a shopkeeper who accidentally brushes your hand while handing over change, “she is, after all, merely a series of holes to be used” geez grow up and get laid.
I get laid, frequently and multi-orgasmically, thank you. And I’ve never accused any of my lovers (nor anyone else) of rape, because – brace yourself for this – none of my lovers has ever raped me. They’ve all actually been the sort of man who cares whether his partner is enjoying herself… unlike the men in this commercial, who are, yes, using a series of holes in a woman who is a) dead, b) so drunk or drugged she can’t respond either psitively or negatively, or c) incredibly bored and just waiting for it to be over. This ad is not what enjoyable sex looks or sounds like. One day, you may have enjoyable sex and will then understand what I mean. Good luck with that!
Lisa, you are the only one with a brain here.
And those men are nothing but bottle sharing unemotional meat poles who have to problems having a 4some.
If you cry and gag giving a BJ, you have some serious issues.
Why do you think she is getting raped and used? WHY CAN’T WOMEN LIKE KINKY SEX!?!?! I am so sick of you ignorant fecking women who pitch a bitch when they see a woman enjoying herself. I’ll say it again, women like YOU are what’s wrong with the world. You’re JEALOUS! Instead of picturing yourself as the woman getting the shagging of a lifetime and diddling to it like you’re SUPPOSED to do with porn, you freak out and start a big stink that ruins it for everyone. Just knock it off. Get off your high horse and learn to enjoy life and sex. You’re probably the most boring lay EVER. You probably never get to cum because you never explore new things with your partner.. in fact you probably give your partner as little as possible. Loud and annoying chicks like you and some of the other whiny broads on this site make the rest of us who want to have a healthy sex life feel like shite AND FOR THAT, YOU’RE WRONG.
Go buy a dildo and use it and shut your yap.
Learn how to give head too, while you’re at it.
Wow, so when you’re “getting the shagging of a lifetime” you just lie there like that woman? You must be totally not a boring lay at all.
When I’m enjoying sex (which I do, frequently and in many positions), I don’t just lie there, unmoving and silent. When I’m giving a blowjob (which I enjoy doing, and am told I’m good at), I move my head back and forth and make happy noises because I like how a cock feels and tastes in my mouth, and I like giving my partner pleasure.
But I watched that ad and couldn’t even tell whether the woman was breathing, let alone enjoying it. That’s bloody creepy. Would it have been so hard to dub a bit of pleasurable female moaning over the top of the soundtrack, to indicate that she’s having a good time?
I don’t want to picture myself having such awful sex I just lie there and take it; that’s not “the shagging of a lifetime”. If I want to masturbate to the idea of group sex I think about all of us enjoying it, moaning in pleasure, moving around, changing positions, touching each other in every way possible…
Excuse me, I’ll be in my bed, thinking of more arousing things than this creepy necrophiliac ad (and using one of my large collection of vibrators… hmm, or I could ring up my lover… he only came twice last time we fucked, and I felt a bit guilty because I came seven times that session… nah, let him have some rest).
Once again, this is a beer commercial. If the woman expressed her pleasure to the extent that you suggest, the beer bottle would fall off. That would defeat the purpose of using the bottle as a product placement.
Perhaps commercial-makers don’t include moaning sounds because they believe sex sounds are more likely to cause a negative stir than the sight of a naked woman’s back.
I don’t see the woman as just lying there, not enjoying what she’s doing. I see her participating in sex to the extent allowable by the limitations of the commercial. Sex needs to be shown in a highly suggestive way while minimizing the explicit-ness (e.g., no sex sounds, no visuals of cocks or boobies), and the bottle needs to stay upright. If it were a real situation, of course I would expect her to show more enjoyment. It’s not a real situation, however. It’s fiction in the guise of a commercial, with all the limitations that entails. End of story.
Thank you.
And THAT’S the point of the graph! This can be excused because it’s a BEER COMMERCIAL so anyone offended by it needs to lighten up and go get laid because if it’s being used to sell beer, it’s A-OK.
if this is what YOU look like when you ENJOY sex, i feel SO bad for you and the sucky sex youre having. seriously. if you have sex with a man who cares about women im sure hell pleasure you better.
If you can’t get your comment out in 1 or 2 posts, just shut the fuck up.
Why is it that whenever anyone insinuates sexism, those most threatened by the remarks accuse the commenter of any number of baseless problems like being unable to or needing to “get laid” or worse?
If sexism weren’t an ongoing issue, then women and men alike would not be threatened by its perpetuation on the one hand and its cessation on the other. After all, the maintenance of sexism only serves to uphold masculine privilege at the expense of women (and men), and change is frightening to both sides: men may lose some privilege, some power, while women may lose a (false) sense of security in “normative” gender roles that feign their protection.
Men need to stop fearing women, stop demonizing them for standing up for themselves, and start working with women to end stereotypes that oppress both.
yes. I love it when people realize that feminism is GOOD for men and will put an end to stereotypes against them A-fuckin-men.
Amen and Hallelujah. The point of feminism is not so that girls can wear shirts saying “Boys are stupid and should die.” It’s not so that women can be as mean and oppressive to men as many men have been to women in the past.
It’s for BOTH genders to be treated with the same amount of dignity and respect by others no matter what the other person’s sex is.
Thank you for your brain cells.